“We all belong. The world is more beautiful the more you accept.” That was the copy for the Airbnb ad played during the Superbowl – not a cheap message, but a good one. The cost for a :30 Superbowl Commercial, was upwards of $5-million.
Was I the only one wondering why Turkish Airlines took such a healthy hack into their advertising budget when so many of their destinations are questionable at this time? Their enticement was spot-on “There are those of us who like to venture to the unexplored, those of us who go out there with a sense of wonder, reaching worlds; finding delight in our differences. If you are one of us, and you would like to explore more of this great planet … we’re ready to take you there … it’s time.”
I completely agree with the 79-year old actor, Morgan Freeman, but for this: Explorers and adventurers are usually more concerned with the places they are headed and the experiences that got them there, than stretch-out seating and drinks with baby umbrellas in them.
First Class was never in the budget or the plan for Ron and me and we certainly didn’t want to expose our kids to that world before they could earn it. We were all about “widening the Hirn horizons” and never had comfort in mind when we traveled. Explorers seldom do. Safety was our issue.
We wanted to meet as many of our foreign sisters and brothers as we could, but we would have never put our kids in harms way in enemy soaked territories. Our lives became enriched as we met the people and experienced life as they do. And it was always our intention to leave with them our message of encouragement, and to bring home with us a new resolve of their courageous living.
We encourage you to explore this great planet. How you get there is up to you!